New crossover will prove crucial in securing brand’s future, as second new model following Ypsilon
Lancia is reviving the famed Gamma name for a new upmarket crossover related to the Peugeot 3008 and the incoming DS No7, which has now surfaced for the first time.
Caught winter testing ahead of its launch later this year, the Gamma evidently draws on the smaller Lancia Ypsilon in design, with Y-shaped grille decoration and low-set headlights. But where the Ypsilon is a supermini, the Gamma is a much larger and more rakish SUV, in a similar vein to the Cupra Tavascan and Ford Capri.
It is based on Stellantis’ STLA Medium platform and, like other models based on that architecture, will offer a mix of combustion-engined, hybrid and battery-electric powertrains. This prototype, according to Autocar’s photographer, is an EV.
Lancia CEO Luca Napolitano previously said the Gamma “represents a milestone in our journey towards the future”, standing for “innovation, style and a relentless pursuit of excellence”.
Although the Lancia brand was relaunched in 2022 with the Pu+Ra Zero concept, it has still yet to detail plans for a UK launch. The brand’s limited cachet here – it pulled out of the UK in 1994, although of its some models were sold through the 2000s and 2010s as Chryslers – means it is unlikely to return.
The Gamma will prove crucial in securing the brand’s future in Europe, given its relaunch has so far struggled to build much traction. According to data from European industry body the ACEA, it sold 11,747 cars in Europe last year, a drop of 64% compared with 2024.
